Most consumers are satisfied with the quality of brightness of both plasma and LCD TV's.
Hitachi 55 Plasma Tv-- Hitachi 55hdm71 55in Hdtv Ready Plasma Television
This is not a noticeable problem unless the fan makes noise that can be distracting.
However, it is always best to check on this prior to your purchase as some products are worse than others. They can generally be picked up at an electronics store such as http://www. Larger plasmas, like a 103 inch unit, are in production, but are still expensive for consumer use. Up to how many months or years will you be able to enjoy free repair and service from the company?
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